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Fast-forward to 1987 and venerable Japanese luxury fashion designer Yoji Yamamoto designed his first sportswear collection for Adidas under the brand name Y-3. As a result, he was expelled from the French fashion governing body La Chambre Syndicale and was regarded as a sell-out. He fused his then highly luxurious brand name with then supermarket Printemps, where he presented his first pr t-porter collection to the shock of the world of high fashion. The attempt at co-branding is believed to have been started by haute couture designer Pierre Cardin in 1959, through his attempt to fuse luxury fashion and mass fashion.

Good luck enables him to meet Marcel Boussac, one of France's most powerful men in the mid 1940s, who agrees to provide finance.Hardcover, 80 pages, Medium Size 16x22 cmOfficial Price USD 19, GBP 13, DEM 34To order in the US or world-wide Amazon. Born into a well-to-do family, Dior must have been influenced at an early age by his elegant mother. For more than 50 years the name of Dior has been a synonym for luxury and fashion. Pochna is an expert on Dior as she has published an earlier biography on the fashion designer in 1994 (' Christian Dior' by Marie-France Pochna, Flammarion Publishing House, 1994) By comparison this book has been published in 1997. The couturier who gained world fame with his 'New Look' in 1947, sought to create a more feminine silhouette with small waists, wide skirts and low-cut d collet s ( necklines). The Father of Haute Couture not only clothed empresses but also czarinas, queens and princesses, Rothschilds and Vanderbilts.įashion Designer Books 'Dior ' by Marie-France Pochna has some superb pictures of Dior's various haute couture models.

Worth was also appointed court couturier to Empress Eug nie and held a royal warrant. The Haute Couture House made dresses for the Empress Eug nie (wife of last French Emperor Napoleon III who reigned from 1852-1870), Princess Maria of Prussia (1855-1888), Austrian Princess de Metternich (wife of Austrian diplomat Metternich), and 'Sissi' Empress Elisabeth of Austria (wife of Emperor Franz Joseph I who reigned from 1848-1916). Originally a draper from Lincolnshire in England he went to Paris at the age of 19 where he decided to open his own couture house after the dresses he designed for Marie Vernet, his future wife and muse, attracted much attention.

Charles Frederick Worth, the father of Haute Couture and the first modern couturier, founded the first haute couture house, House of Worth, in the middle years of the 1 9th century.

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